Google has introduced a new format called Business Agent for Leads within its AI mode, designed to help advertisers capture qualified leads.
This feature enables interactive ads, allowing consumers to ask questions directly from the ad, enhancing engagement and prequalifying the lead.
For instance, when searching for colleges, users can inquire about AI usage at Rainier Business School. The response is tailored based on the advertiser’s website content, and users have the option to contact admissions directly. The lead form is pre-filled, optimizing the lead qualification process.
This format is currently being tested across Education, Automotive, and Real Estate verticals, available exclusively in AI Max and Performance Max campaigns.
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