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Conversions Coming To Custom Columns In Microsoft Advertising

Screenshot of a Microsoft Advertising interface for creating custom columns in a campaign management tool. A dialog box lets users set a name, add a formula using metrics like conversions and CPA, and select a data format.

The reporting options for all campaigns in Microsoft Advertising have expanded by introducing all conversion netrics for custom columns.

Screenshot of a Microsoft Advertising interface for creating custom columns in a campaign management tool. A dialog box lets users set a name, add a formula using metrics like conversions and CPA, and select a data format.
Source: Navah Hopkins

Advertisers can utilize this feature to tailor their reporting specifically to their unique goals by integrating the relevant conversion metrics.

Read the official announcement: Providing more transparency for your Performance Max campaigns.

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