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Build Reports Your Way with New Custom Tool

A webpage displays a template library for performance analysis, featuring a search bar and sections for recently used templates, product updates, and performance options like Account, Ad, Ad group, Campaign, and Keyword.

Microsoft Ads has launched a redesigned Reporting homepage and a powerful new Custom Report Builder.

A webpage displays a template library for performance analysis, featuring a search bar and sections for recently used templates, product updates, and performance options like Account, Ad, Ad group, Campaign, and Keyword.

What’s new:

  • Faster access to templates and key reports
  • Drag-and-drop custom report builder
  • Filter, break down by device/audience, and schedule reports
  • Ideal for tailored, flexible analysis

Here’s a look at some of the templates available:

  • Weekly Performance Reports: Break down ad spend and conversions by campaign and device to evaluate performance and adjust strategies accordingly.
  • Investigate Performance Drops: Analyze key metrics over time and across ad types to identify causes of declines and implement corrective actions.
  • Client-Facing Reports: Present campaign results against KPIs like ROAS, CTR, and conversion rate, segmented by region and product line for clear client communication.
A digital dashboard with a custom report builder shows a table of campaign conversions by city, listing campaigns, physical locations, and the number of conversions for each city, including London, Birmingham, and Nottingham in June.

Read all the updates here: New custom report builder and other product updates for June.

See more details shared by Navah Hopkins.

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