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Conversions (Campaign Type) Columns for Demand Gen Live

February 10, 2025

A spreadsheet displaying a table with columns titled "Conversions," "Conv. (tipo de campaña)," "Coste/conv.," "Coste/conv. (tipo de campaña)," "Valor conv./coste," and "Valor de conv./coste (tipo de campaña)," enclosed in a red rectangle.

Last month, Google introduced new columns to evaluate Demand Gen performance. Now, CrackPPC spotted these new columns live in the online interface.

A spreadsheet displaying a table with columns titled"Conversions,""Conv. (tipo de campaña),""Coste/conv.,""Coste/conv. (tipo de campaña),""Valor conv./coste," and"Valor de conv./coste (tipo de campaña)," enclosed in a red rectangle.