Google’s Shopping ads are now featuring a “bag” icon next to the “Shop Now” text, offering a direct link to the retailer’s checkout page with the product preselected in the cart.
This update, spotted by Sachin Patel, isn’t entirely new. Google has testing similar features since 2006.
You can set it up in two ways:
- Add the checkout_link_template attribute to your product feed
- Manage it on account level in Google Merchant Center under Business Information > Checkout section.
To check the video version of the same, click here: Google Shopping Ads With Bag Icon In Search
