Google’s Gemini technology has significantly enhanced ad safety measures. In 2025, the platform successfully detected and blocked over 99% of policy-violating ads before they were served. This marks a major improvement in safeguarding users from malicious content.
Gemini utilizes advanced AI to analyze billions of signals, enabling precise ad blocking. In total, over 8.3 billion ads were blocked or removed, and 24.9 million accounts were suspended due to violations. Moreover, this proactive approach also reduced incorrect suspensions by 80%, allowing legitimate businesses to maintain their ad presence.
Learn more in the 2025 Ads Safety Report.