Google has introduced new features for Demand Gen campaigns designed to enhance creative assets and help advertisers reach customers across YouTube and Google’s visual platforms.
Advertisers can now use Veo in Google Ads to automatically generate high-quality video variations from static images. This AI-powered tool aims to increase asset diversity and improve Ad Strength, enabling more efficient creative testing.
A new YouTube Creator Partnerships feature lets advertisers discover and collaborate with creators, turning authentic content into high-performing ads. Google reports that creator-driven assets can boost conversion lift by about 30% on YouTube Shorts.
The update also makes it easier to grow an organic channel presence. Demand Gen campaigns now offer an optimization goal for follow-on views, helping brands drive watch time and attract new audiences.
Read the official announcement here: Demand Gen Drop: March 2026.