Total Budgets Now Live for Search, Performance Max & Shopping
Google Ads has launched campaign total budgets for Search, Performance Max, and Shopping campaigns in open beta.…
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PPC News: January 2026
70 posts
Explore PPC news published in January 2026 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Drive Now Supported for Offline Conversions and Customer Match
Google has quietly expanded the list of tools supported for Offline Conversions Import and Customer Match, now…
Shopping Ads Get Product Title & Image A/B Testing
Google Ads is testing a new A/B testing feature for Shopping Ads, allowing select merchants to experiment with…
Data Transmission Control Rolls Out In Google Ads
Google Ads is now showing a new setting called Data Transmission Controls, layered on top of Advanced Consent…
Google Ads Publishes Official Enhanced Leads Checklist
Google has released a new official checklist to help advertisers correctly implement Enhanced Conversions for…
Google Ads Advisor Adds AI Summary Below Graphs
Google Ads has expanded the Ads Advisor panel under performance graphs to include a conversion summary alongside…
Google Ads Adds Account-Level Placement Exclusions
Google Ads now supports account-level placement exclusions, giving advertisers a simpler way to block unwanted…
Google Ads Simplifies Access to Manual CPC
Google has streamlined the process for selecting Manual CPC bidding in campaign setup. Advertisers previously…
Business Agent Rolls Out in Google Merchant Center
Following the recent launch of agentic shopping tools, Google’s Business Agent is now appearing in Google…
Faster Google Ads Account Creation Coming to MCCs
Anthony Higman shared that Google is testing a faster account creation flow in MCCs, allowing advertisers to…