Google Ads is testing a new A/B testing feature for Shopping Ads, allowing select merchants to experiment with different product titles and images. The feature appears under “Product data experiments” and promises performance results in about 3 to 4 weeks.
According to Ginny Marvin, Google Ads Liaison, this capability is now being tested with a small group of advertisers. It enables merchants to compare variations and better understand which product data drives more sales.
This news was shared by Duane Brown and Barry Schwartz.