Google Ads now supports account-level placement exclusions, giving advertisers a simpler way to block unwanted inventory across all campaigns.
Previously, exclusions had to be managed individually at the ad group or campaign level. Now, a single exclusion list can apply across Performance Max, Demand Gen, YouTube, and Display campaigns, helping brands avoid low-quality or brand-unsafe placements more efficiently.
By applying exclusions at the account level, advertisers can steer spend away from irrelevant websites and apps across all campaign types.
This update was noticed by Aleksejus Podpruginas.