Content targeting is now generally available in Microsoft Audience Ads, helping advertisers reach users in contextually relevant placements across Microsoft properties and partner sites.
What’s included:
- Placement targeting across MSN, Outlook, Edge, and Microsoft Casual Games
- Topic targeting by categories such as Finance, Travel, and Health
- New content targeting report for insights by placement and category
This update supports brand-safe, performance-driven targeting without relying on audience signals.
Read the full update here: Performance Max updates and other product news for January 2026