Google has expanded Channel performance reporting for Performance Max campaigns to the account level. Previously, this data was accessible only when viewing individual campaigns.
Advertisers can now view and compare multiple PMAX campaigns within a single report, enabling easier identification of performance trends across channels. The new layout also allows segmentation by conversion metrics for deeper insights.
This change improves transparency and makes it faster to spot underperforming networks or asset gaps.
This news was shared by Thomas Eccel.