YouTube Launches “Brand Pulse” Report Linking Paid & Organic Video Impact
YouTube has launched a new “Brand Puls” report, giving advertisers a unified view of their paid and organic…
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PPC News: October 2025
83 posts
Explore all PPC news published in October 2025, curated to help you save time and stay up to date with everything happening in paid advertising.
Top Recommendations Section Quietly Added to Google Ads
Google Ads has introduced a new Optimization Insights layer, grouping recommendations under three pillars: Build…
Demand Gen Gets Smarter with View-Through Conversion Optimization
Thomas Eccel spotted that Google Ads is testing a new “View-Through Conversion Optimization” setting in Demand…
Creator Partnerships Hub Now Surfaces Videos That Mention Your Brand
Google has expanded the Creator Partnerships Hub to automatically display videos where creators mention…
Google Emails Brands Early Access to Brand Profile
Christian Cabrera shared that Google is sending out emails to brands with Brand Profile available in their…
Microsoft Partners with Amazon DSP for Microsoft Invest Transition
Microsoft has announced that it will wind down its DSP, Microsoft Invest, by February 28, 2026, shifting focus…
Ads in AI Overviews Expand Beyond the US by End of 2025
Google has confirmed that ads within AI Overviews, now available in the United States, will roll out to select…
Google Releases Open Source MCP Server for Ads API
Google has open sourced the Model Context Protocol (MCP) Server for the Google Ads API, enabling AI developers…
YouTube Media Buying Launched via Activation Partners
YouTube is launching the Activation Partners program, connecting brands and agencies with trusted third-party…
Google Ads Conversion Tracking for Shopify Gets a VAT Adjustment
Emmanuel Flossie shared a recent update that the Google & YouTube App for Shopify is causing conversion…