Microsoft has announced that it will wind down its DSP, Microsoft Invest, by February 28, 2026, shifting focus toward Microsoft Advertising Platform, Monetize, and Curate.
To support advertisers during this transition, Amazon DSP has been chosen as the preferred partner, offering full-funnel advertising, performance-driven targeting, and premium inventory across Amazon and third-party platforms.
Additionally, Microsoft Monetize will join the Amazon Certified Supply Exchange, enabling advertisers to access Microsoft’s ad inventory directly through Amazon DSP, thereby blending Amazon’s shopper data with Microsoft’s publisher network for enhanced reach and performance.
Read the official update here: Unlocking more opportunities for partners and customers through collaboration with Amazon