Microsoft Advertising has introduced a new feature called Campaign Health Check, designed to alert advertisers to campaign issues promptly. By analyzing dimensions such as budget, bid, SKU, and target, this tool helps diagnose problems and fine-tune campaigns for improved results.
The feature empowers marketing teams to make data-driven decisions, ensuring they remain competitive. Additionally, email notifications keep advertisers informed, allowing for timely adjustments to enhance campaign performance.
These improvements aim to streamline and optimize advertising strategies at scale, offering a more efficient approach to managing campaigns.
Read the article for more information on Campaign Health Check: Scale your retail media program with a one holistic, easy-to-use platform.