Guidance When Selecting A Bid Strategy

Last updated on February 29, 2024

Screenshot of a Google Ads bidding settings page providing guidance on bid strategy. Options include "Maximise clicks," selecting a maximum cost per click bid limit, and an option to use a portfolio strategy. Buttons for canceling and saving reside at the bottom.

Google Ads has introduced a new feature in its online interface, offering users guidance when selecting a bid strategy.

This feature is tailored to help advertisers select the bidding strategy that, in Google’s opinion, is the most effective for their campaigns, aiming to optimize performance and meet advertising goals with greater precision.

This news was shared by Adriaan Dekker.

Google Ads

Segment Enhanced Conversion Impact by Campaign Type

Last updated on January 19, 2025

Thomas Eccel shared on X that Google Ads lets advertisers analyze the impact of enhanced conversions per…

Screenshot of a Google Ads dashboard titled "Enhanced Conversion Impact - by Campaign Type." It showcases conversion action details, segmented by campaign types including "Search" and "YouTube," with reported conversions. A "New!" label is prominently highlighted.

1 min read

“Used Since” Column for PMAX Assets

Last updated on January 19, 2025

Petra Koucka noticed a new column at the asset level called “Used since“, which shows the date an…

A screenshot of an asset management dashboard showing a table with columns for Asset, Asset type, Level, Status, Source, Used since, Imp, Interactions, and Segment. Some data is blurred, and the "Used since" column is highlighted in yellow.

1 min read

Google Partners Get Exclusive New Promotion Offer Interface

Last updated on January 18, 2025

Zeeshan Ali recently shared that Google has introduced a new interface for selecting promotion offers within…

Left side: A table showcasing Google Ads promotion offers, like $400 ad credit for $400 spend. Right side: The sleek Google Ads interface displays these promotional offers and billing details, seamlessly integrating into the Google Partners dashboard.

1 min read

Private Search Terms in PMax Campaigns

Last updated on January 19, 2025

Adriaan Dekker received an update from Arpan Banerjee on a new Private Search Terms category that has surfaced…

A screenshot of a Google Ads report highlights "Private search terms," with a note on queries searched by fewer than 50 unique users in the past 90 days. A red arrow points to "Private search terms," showcasing data crucial for optimizing PMax Campaigns.

1 min read

Guidance When Selecting A Bid Strategy

Related posts:

Share this article

Read next

Segment Enhanced Conversion Impact by Campaign Type

“Used Since” Column for PMAX Assets

Google Partners Get Exclusive New Promotion Offer Interface

Private Search Terms in PMax Campaigns