Microsoft Advertising has introduced a powerful update to Audience Ads reporting and controls.
- Advertisers can now view detailed mobile app placement data.
- The option to exclude specific mobile apps, rather than being limited to broad app store-level exclusions, has been introduced as well.
To start, go to Website URL report, which now includes three new columns:
- mobile web URL
- mobile bundle
- mobile app name
Importantly, you can exclude mobile bundles at the account, campaign, or ad group level. However, Microsoft-owned apps remain non-excludable.
This update offers more granular placement control, helping advertisers reduce wasted spend and improve brand safety across Audience Ads placements.