Microsoft Advertising is rolling out central website exclusion lists that cover both Audience and Search ads, giving advertisers simpler brand safety and reporting.
You can build up to 100 lists per account with 10 000 sites each and attach them to campaigns in one click through new account and manager level controls.
You can find it under Content suitability > Website exclusion lists.
Ad group exclusions are still available but Microsoft now recommends handling them at campaign level for consistency.
Advertisers gain three practical benefits:
- Bulk apply lists across many campaigns.
- Scale coverage quickly for new launches.
- View performance in one place.
The Targeted Website List pilot is open so contact your Microsoft representative if you want early access.
This news was shared by Navah Hopkins.