Google has introduced website-reported autofeeds, a new way to automatically import your in-store inventory into Merchant Center using Google Tag Manager.
Instead of uploading a local inventory feed, merchants can now report product availability when users check for nearby stock directly on the website.
How it works:
- When users click “Check in-store availability”, a GTM tag is triggered.
- The tag collects product info (availability, store code, price, etc.)
- Google then syncs this to Merchant Center in real-time.
✅ No need for a dedicated local inventory feed
✅ Works for local inventory ads or free local listings
✅ Helps show accurate availability across local listings
✅ Best for businesses with physical stores and active product pages
Requires:
- Google Tag Manager setup
- Product pages that allow store selection
- Technical ability to pass inventory data via GTM
For full details, check this out: Automatically adds in-store inventory from your online store to Merchant Center with Website-reported Autofeeds.