Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Google Ads to Enforce 540-Day Limit on Customer Match Lists

This update on Customer Match membership expiration, effective April 7, 2025, details the new 540-day limit for lists. Learn how this impacts expired audiences in Google Ads and get tips for refreshing your lists effectively.

Adriaan Dekker received an email stating that starting April 7, 2025, Google Ads and Display & Video 360 will enforce a 540-day maximum membership duration for Customer Match lists.

Don’t forget to regularly refresh and update your lists.

This update on Customer Match membership expiration, effective April 7, 2025, details the new 540-day limit for lists. Learn how this impacts expired audiences in Google Ads and get tips for refreshing your lists effectively.

Share this article
0
Share
Shareable URL
Read next