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Crawler-Based Automated Promotion

A Google search in Chrome for "baby stuff" under the shopping tab displays ads with five product images. The first four boast abstract designs, while the fifth features a diaper icon. One ad is displaying a "15% off" offer through Merchant Promotions.

Emmanuel Flossie has identified a new feature in Google Merchant Center related to Promotions. This new feature, Crawler-based promotions, adds to the recently introduced Dynamic promotions and Chrome promotions in Google Merchant Center.

Google’s crawler will automatically scan your website for eligible promotions, which will then be featured in both free listings and Shopping ads.

There’s also an option to opt out of this feature if necessary.

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