Anthony Higman shared that YouTube has started rolling out Pause Ads for Connected TV (CTV) screens.
Here’s how it works: if a viewer pauses a video for 10 seconds and doesn’t interact with the screen for another 5 seconds, an ad appears.
Some creators and advertisers are unsure how effective these will be.
After all, when people pause a video, they’re usually walking away, not sticking around to look at an ad.