Google Merchant Center has introduced a new experimental annotation named Deal Ends, which displays urgency signals such as “3 days left” or “5 hours left” below product prices.
These annotations are generated from promotions and sale_price submissions, providing a way for advertisers to highlight limited-time offers on their Product Listing Ads.
The Deal Ends annotations are currently available globally, excluding the EEA+, Switzerland, and the UK.
The related documentation covers the functionality, eligibility requirements, and includes a FAQs section to guide users on best practices.
This news was spotted by Barry Schwartz.