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Google Ads Now Allows Telemedicine Ads in UK & Singapore

Illustration of two people shaking hands in front of a large blue shield with a medical cross, symbolizing healthcare partnership, medical insurance, or healthcare professional targeting in line with Google ads policy.

Starting June 2025, Google will update its Healthcare and Medicines policy to allow telemedicine providers to promote prescription drug services in:

  • United Kingdom: Only providers certified by LegitScript and Google
  • Singapore: Providers must be licensed under the Healthcare Services Act (HCSA) and certified by Google

Key limitations:

  • No direct promotion of prescription drugs is allowed in ads or landing pages
  • Certification is mandatory for eligibility
Illustration of two people shaking hands in front of a large blue shield with a medical cross, symbolizing healthcare partnership, medical insurance, or healthcare professional targeting in line with Google ads policy.

This marks a significant shift for regulated healthcare advertisers seeking to expand their telehealth services in a compliant manner.

Read the full update here: Update to Healthcare and Medicines Policy.

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