A new metric: “Conv. value (incl. predicted)” that quietly launched without an official announcement.
Google hasn’t published a help page for this metric or the broader “(incl. predicted)” group yet, though similar metric sets like “Conversions (by conv. time)” or “(Platform Comparable)” have been introduced in groups before.
The name suggests it likely includes forecasted conversion value in addition to actuals.
This update was shared by Mitchel Wubben and Adriaan Dekker.