GML 2025: Performance Max Updates and New Channel Reporting in Open Beta
During GML 2025, Google highlighted Performance Max as a core part of the new Power Pack campaign mix. Alongside…
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PPC News: May 2025
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Explore PPC news published in May 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
GML 2025: Google Recommends Power Pack as New Campaign Mix
Google is introducing Power Pack, a new recommended approach to campaign setup that brings together its most…
GML 2025: Search Takes Action with Agentic Shopping Features
Google is expanding its vision of Search as an active assistant with a new agentic shopping feature. Users can…
GML 2025: Search Ads Integrated into AI Mode Responses
Google is experimenting with integrating Search ads directly into responses in AI Mode. Instead of displaying…
GML 2025: Ads in AI Overviews Are Expanding to Desktop
Google is bringing ads in AI Overviews to desktop devices. This rollout follows the mobile launch in 2024 and…
Microsoft Activate 2025 Recap: Performance Max Clarity, Copilot Ads & More
Microsoft Advertising made a strong impression at Activate 2025, combining transparency, AI-forward innovation,…
YouTube Follow-On Views Conversion Action Added Quietly
Google has quietly introduced a new automated conversion action tied to advertisers’ YouTube channels.…
Google Discover Arrives on Desktop: Live in First Countries
About a month ago, Google announced plans to bring its Discover feed to desktop. Now, the feature has been…
YouTube Pause Ads Available Through Demand Gen Campaigns
Remember the “Pause Ads” spotted on the YouTube Mobile App? Ginny Marvin confirmed they’re served…
Google Ads Spend Drop Linked to Global Bidding Bug
Noticed sudden drops in spend or traffic? You’re not alone. Benoit Legendre shared an update that campaigns…