Remember the “Pause Ads” spotted on the YouTube Mobile App? Ginny Marvin confirmed they’re served via Demand Gen image ads, though you can’t target this placement directly.
How they work:
– Show 10 seconds after pausing a video
– Only on horizontal view
– Disappear when playback resumes
Why it matters:
– Captures attention during focused moments
– Less intrusive format
– New canvas for awareness & retargeting
Tips:
Use bold CTAs + simple, pause-relevant messaging.
Think brand storytelling, not hard sells.
