Google highlighted Data Manager, a solution that connects all your key data sources in one place, including website, store, CRM, and app data, to help drive peak campaign performance.
You can connect your first-party data from the following sources: BigQuery, HubSpot, Oracle, Salesforce, Shopify, Google Sheets, Zoho, and more. It’s available globally in Google Ads.
As part of this setup, Google Tag Gateway is now available. With a single click, advertisers can activate it without needing retargeting setup. When enabled, it delivers:
- 11% more signals
- Deeper insights
- Simple activation with just one button
To further simplify integration, Google is also introducing the Data Manager API, allowing advertisers to connect data programmatically and unify their signals across systems.
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