Google is rolling out new tools to help companies better manage their own first-party data as online privacy rules keep changing.
The update includes Tag Diagnostics and a streamlined consent management setup, designed to simplify the collection and use of consented first-party data.
Tag Diagnostics
Tag Diagnostics lets users quickly check the status of their Google tags right within Google Tag Manager, Google Ads, and Google Analytics.
It also alerts users to potential issues like missing tags or out-of-order commands in website code.
Consent management setup
The streamlined consent management setup integrates seamlessly with popular Consent Management Platforms (CMPs), reducing complexity in deploying consent mode and consent banners.
This feature is designed to foster transparency with EEA users and is rolling out gradually over the next few weeks.
It’s clear that privacy is a big deal at Google, so they help advertisers collect, understand, and use their own data better.
This also indicates how important it is to have good first-party data strategy as the digital world changes.
Read more about the tools here: Strengthen Your First-Party Data Strategy with New Tools.