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YouTube Revamps Mid-Roll Ads

March 4, 2025
Screenshot of a YouTube Studio page featuring the "Mid-roll ad slots" section. The revamp includes a list with timestamps: 3:00, 5:20, 7:10, and 10:05 on the left. On the right, a sleek video timeline displays marked ad slots with an option to save changes effortlessly.

Starting May 12, 2025, YouTube is improving mid-roll ad placement for a better viewing experience and higher revenue potential for creators.

  • More natural ad breaks at pauses & transitions
  • Fewer interruptive ads in the middle of sentences or actions
  • New feedback tool in YouTube Studio to help optimize ad placements.
Screenshot of a YouTube Studio page featuring the"Mid-roll ad slots" section. The revamp includes a list with timestamps: 3:00, 5:20, 7:10, and 10:05 on the left. On the right, a sleek video timeline displays marked ad slots with an option to save changes effortlessly.

Read the full update here: Updates to mid-roll ads for creators on YouTube

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