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Headline Character Limit Increased For Video Ads

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Google appears to be preparing to increase the character limit for video ad headlines. The current 15-character limit is set to be expanded to:

  • 30 characters for non-skippable in-stream ads
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  • 100 characters for in-feed video ads
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The ad editing/creation interface shows the new character limits, but the system still enforces the original 15-character limit; entering more than this results in an error.

This update was shared by Anthony Higman.

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