Cleaner, More Structured Campaign Settings
Zeeshan Ali recently shared that Google Ads is testing a refreshed Search campaign settings interface, where…
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PPC News: April 2025
60 posts
Explore PPC news published in April 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
YouTube Engagements as a Campaign Goal in Demand Gen
Mihai-Adrian Ciurea shared that “YouTube engagements” goal has now been rolled into Demand Gen campaigns…
YouTube Product Stickers Are Live
Stikers for YouTube videos were announced during Google Marketing Live 2024 event. Now, Adriaan Dekker and Arpan…
Google Can Use Your Marketing Content to Market You
Google has introduced a new setting in Merchant Center called Marketing Content Usage. When enabled, it allows…
‘Show More’ Button Being Tested in Shopping Ads
Google is testing a new “Show More” button on the second row of Shopping ads in the main search results. This…
Advertisers Appearing Twice in YouTube
Anthony Higman noticed that YouTube is now displaying the same ad twice within a single scrolling session. See…
Auto-Generated Landing Page Previews for Demand Gen
Thomas Eccel shared an update on Google Ads, which now lets advertisers auto-generate landing page screenshots…
Demand Gen Ads Now Offer More Engagement on YouTube
Anthony Higman pointed out that Demand Gen on YouTube is now expanding after seeing a few seconds of the video…
Location Manager Coming to Google Ads
Google has introduced a new help page for its “Location Manager“, a feature located under Tools >…
Microsoft Advertising Boosts Shopping, PMAX & Audience Ads
Microsoft Advertising has rolled out significant updates to improve Shopping campaigns, Performance Max, and…