Segment Demand Gen Performance by Network
Thomas Eccel observed that you can now view detailed channel-level performance data for Demand Gen campaigns…
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PPC News: April 2025
60 posts
Explore PPC news published in April 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Brings Discover to Desktop
At the Search Central Live event in Madrid, Google announced that Discover is expanding to desktop devices. This…
Google Announces 2025 Feed Specification Updates
Google has released its annual Merchant Center product data specification update, with changes rolling out now,…
YouTube Ads Now Showing Call-To-Action Overlay Button
A new YouTube ad format shows the call-to-action overlay directly on the image thumbnail YouTube. In the example…
Gmail Adds Account Verification Shortcut to Support Emails
Zeeshan Ali shared an update on how Google Ads has changed how it handles account verification during support…
Video Assets for Search Spotted Live
Video assets were first spotted in December 2024 in the Google Ads online interface. Now, Sachin Patel observed…
PMAX 2025 Roadmap Shared: Channel Insights, Budget Tools & More Coming Soon
Axel Falck shared an official roadmap for upcoming features for Performance Max campaigns, with several highly…
Tag Diagnostics Gets Smarter With 3 New Alerts
Adriaan Dekker shared a new update on how Google has added new warnings and recommendations to the Tag…
Disclaimers in Performance Max for Sensitive Verticals
An interesting insights related to running Google Ads in regulated categories like finance, health, or gambling,…
Google Ads Flags Missing Consent Mode as a Performance Issue
Thomas Eccel shared the latest update on Google Ads, which is blocking campaign publishing in the European…