Google announced that it has refined its ad quality systems to improve landing page navigation, ensuring users reach their intended destination more efficiently.
What’s Changing?
A new prediction model now better detects poor navigation experiences, reducing ads that lead to irrelevant or hard-to-navigate landing pages.
Why It Matters?
- Users should be able to quickly find what they need after clicking an ad.
- Landing pages that lack clear navigation (e.g., logging in but landing on a promotion) create frustration and wasted time.
- This update benefits both users and advertisers, encouraging better user experiences and engagement.
For Advertisers:
If your landing page isn’t easily navigable, consider optimizing it for better user flow to maintain ad visibility and performance.
See the official announcement here: Search ads and the importance of landing page navigation.