Microsoft Advertising has expanded Copilot’s capabilities with new creative generation features now accessible via API.
Advertisers can use these tools to automate asset creation across various formats including background images, display ads, video ads, and brand kits.
Online travel brand Priceline built Copilot directly into their internal platform via API integration, enabling the generation of hundreds of thousands of creatives tailored to smaller markets and specific travel moments.
These capabilities are available globally, excluding mainland China.
Read the full update here: Introducing Image Animation and Performance Comparison for Better Creative and Richer Insights