Navah Hopkins shares an update sent by email that Google is officially opening the doors for websites to secure more than one position on the search results page.
While this could mean greater brand visibility, it raises questions about the competition, ad spending, and organic rankings.
The email states:
Update to the Unfair advantage policy (April 2025)
On April 14, 2025, Google will update its Unfair advantage policy to clarify that our prohibition on showing more than one ad at a time for your business, app, or site applies only to a single ad location. Specifically, the Unfair advantage policy will be updated to read:
The following is not allowed:
Using the Google Network to gain an unfair traffic advantage over other participants in the auction
Examples (non-exhaustive): Affiliates that advertise on Google Ads against the applicable affiliate program rules; trying to show more than one ad for your business, app, or site in a single ad location
Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.
This policy update will take effect on April 14, 2025.