Google will be migrating Travel campaigns to the new Search campaigns for Travel in Google Ads. It is scheduled to begin in Q3 2026.
Google announced this change across multiple help documents, indicating that new Search campaigns for Travel will be automatically created, replicating the closest equivalent settings from existing Travel campaigns. Advertisers have the option to manually transition to Search campaigns for Travel prior to the automated migration.
Key details include:
- Timeline: Migration begins in Q3 2026.
- Core Change: Existing Travel campaigns will transition to new Search campaigns for Travel.
- Automatic Setup: New campaigns will be automatically created, mirroring original campaign settings.
- Manual Option: Campaigns can be transitioned manually before the automated migration starts.
- Action Required: Advertisers should monitor email and account notifications for detailed dates.
This update follows the earlier Travel Campaign Placements Unified into Search Campaigns published in July 2026, which expanded Search campaigns for Travel to include various placements in open beta.
This update was observed by Barry Schwartz.