Starting March 11, 2025, Google Ads will permit online horse racing ads in Idaho, Iowa, Louisiana, North Carolina, Vermont, and Washington, but only from state-authorized entities.
Advertisers must apply for certification, with applications opening the same day. The Gambling and games policy page will reflect these changes once the update goes live.
For those looking to advertise horse racing content in these locations, now’s the time to prepare!
Read the full update here: Updates to Gambling and games policy.