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PPC News: January 2025

68 posts

Explore PPC news published in January 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.

Demand Gen’s New Beta Forecasts Learning Phase Estimates

Thomas Eccel noticed that Google rolled out a new “Learning Phase Estimates” forecast for Demand Gen…

January 13, 2025

Alena Bauer found a new CSS overview that has appeared in the mobile search results, offering better visibility…

January 13, 2025

Joe Shmo discovered the ability to add negative keywords in Performance Max campaigns within his account. This…

January 13, 2025

Microsoft Advertising has launched Curate for Commerce and Sponsored Promotions by Brands to help brands and…

January 12, 2025

Dominik Laß got an email about Google now encouraging advertisers to try Performance Max campaigns by offering a…

January 11, 2025

Thomas Eccel shared that Google Ads is testing a new feature in Performance Max campaigns, allowing optimization…

January 10, 2025

Starting January 8, 2025, Google will update its Gambling and games policy for Nigeria, reflecting a recent…

January 9, 2025

Arpan Banerjee discovered a chat feature in Google Ads’ online interface, enabling advertisers to ask…

January 9, 2025

In the previous version of Google Merchant Center, merchants could set up two types of shipping destinations…

January 9, 2025

Anthony Higman on X shared that Google Ads is currently testing removing star ratings in Local Ads.…

January 8, 2025