Starting January 2025, Google will update its ad policies for children and teens, aiming to make it easier for advertisers to understand the protections for minors.
This update consolidates several policies under the “Child and Adolescent Protections in Ads Policy Center,” covering areas such as ads for children, teen protections, YouTube Kids advertising, and default ad handling. While the policy presentation will change, enforcement remains consistent.
Read the official update here: Updates to our ad policies for children and teens (January 2025)