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Update to Discover Feed Advertising Policies

A screenshot of an email titled "Important Update to Discover Feed Advertising Policies." It informs advertisers of changes starting January 2025, highlighting the deprecation of specific policies and the migration to ad requirements for YouTube and Discover Feed.

Starting January 2025, Google Ads is simplifying its advertising policies by retiring Discover Feed-specific requirements.

Policies for image, text, and video ads will now align with YouTube’s Ad Quality standards, creating unified guidelines for YouTube, Discover Feed, and Gmail ads.

A screenshot of an email titled "Important Update to Discover Feed Advertising Policies." It informs advertisers of changes starting January 2025, highlighting the deprecation of specific policies and the migration to ad requirements for YouTube and Discover Feed.

This change aims to streamline compliance and provide a single source for ad quality guidelines. Advertisers are encouraged to review the updated policies and access resources like YouTube Ad Quality Policies and Google Ads Support for assistance.

Google is communicating this update to advertisers through email.

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