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Policy Changes for Location Assets

Illustration of a person sitting at a desk using a computer, with a large icon featuring a blue storefront and a "G" symbol in the foreground, emphasizing location assets. The background includes a plant on a shelf and a cabinet.

Google is sending out email notifications about changes in policy related to Location assets.

Starting on December 20th and continuing over the following 8 weeks, there will be a phased ramp-up during which the following location assets will be disapproved:

  • closed locations
  • locations not recognized by Google
  • locations that do not match the business running the ads (excluding affiliate locations)

Navah Hopkins shared this news with the PPC world.

Screenshot of an email from Google Ads detailing policy changes. Advertisers are informed that location assets must comply by December 20, 2023, with guidance offered on reviewing asset compliance.
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