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Policy Changes for Location Assets

Illustration of a person sitting at a desk using a computer, with a large icon featuring a blue storefront and a "G" symbol in the foreground, emphasizing location assets. The background includes a plant on a shelf and a cabinet.

Google is sending out email notifications about changes in policy related to Location assets.

Starting on December 20th and continuing over the following 8 weeks, there will be a phased ramp-up during which the following location assets will be disapproved:

  • closed locations
  • locations not recognized by Google
  • locations that do not match the business running the ads (excluding affiliate locations)

Navah Hopkins shared this news with the PPC world.

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