For the first time, Craig Graham and Thomas Eccel reported that Video Assets have been spotted directly in the Asset page of Google Ads. Upon clicking, users are taken to an “Add Video” screen, hinting at potential video integration for Search Campaigns.
![](https://ppcnewsfeed.com/wp-content/uploads/2024/12/video-assets-spotted-1024x576.png)
While Google Ads’ plans remain unclear, one thing is certain: video content continues to gain importance in ad strategies.