Consent Compliance Required for Microsoft’s UET

Last updated on December 14, 2024

A bald man with a beard is smiling while looking at a laptop, immersed in Microsoft Ads. He is wearing a denim shirt, sitting in a room with shelves filled with books and framed items in the background.

Microsoft Advertising now requires user consent signals for clients in the EEA, UK, and Switzerland to comply with regional policies.

Advertisers can use UET Consent Mode, TCF 2.0, or supported consent management platforms (CMPs) to pass consent signals. Ensure compliance to maintain campaign continuity.

Read the official update here: Household attribution on Invest and other updates for December.

Microsoft Advertising

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Consent Compliance Required for Microsoft’s UET

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“See More Links” in Microsoft Search Ads

PMAX Gets a “Source” Column For Search Terms

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