The key launches in Google Ads for 2024 focus on enhancing performance, utilizing AI, and offering more control over ad campaigns.
Here’s a recap of the biggest updates:
Creative Solutions: AI-powered asset generation and editing make it easier to create high-quality ads at scale, with new editing tools and integrations with design platforms like Canva.
AI-Powered Solutions: Enhanced AI tools help with performance, targeting, and measurement. New features like confidential matching and improved Tag Diagnostics support better data management and insights.
Search Ads: AI-driven search options, Shopping ads on Google Lens, and advanced brand inclusions/exclusions improve targeting and conversion rates.
Performance Max: Enhanced reporting, deeper audience insights, and final URL expansion help optimize campaigns, while new customer acquisition goals drive higher ROI.
Demand Gen: Improved targeting and creative controls for YouTube and Google surfaces, plus the introduction of lookalike segments to expand reach.
Retail & Commerce: New tools for personalized Shopping ads, automated discounts, and improved loyalty program integration boost engagement and sales.
App Campaigns: Enhanced creative generation, reporting, and iOS measurement upgrades, plus features to optimize app campaigns across platforms.
Read the official update here: 2024 Google Ads Recap.
