Demand Gen Campaigns Get Default Video Partners Opt-In
Thomas Eccel in his recent post has shared that Google Ads has enabled a beta version of the “Video…
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PPC News: October 2024
85 posts
Explore PPC news published in October 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
“Paid For By” Tag for Political Ads
Political ads on Google have long required a “Paid For By” disclosure to ensure transparency. The…
Ads Showing in AI Overviews
Google has launched ads in AI Overviews for mobile users in the US. These ads, appearing directly within…
Google Lens Adds Shopping Ads to Visual Searches
Google is bringing Shopping ads to Google Lens, allowing users to shop directly from visual searches. By the…
Google Introduces ‘Change Who Pays’ Workflow
Google Ads has announced a new process called “Change Who Pays“, allowing advertisers to transfer…
‘Certainty of Lift’ for Brand Lift
Google Ads has introduced the “Certainty of Lift” metric for Brand Lift. This metric shows how…
Bing Tests “Sponsored” Label on Ads
Khushal Bherwani shared that Bing is experimenting with a new “Sponsored” label on its ads,…
Microsoft Boosts Audience Engagement with Generative AI
Microsoft is transforming digital engagement with generative AI, led by Copilot. Key developments include:…
‘Get Started’ Summary Card
Adriaan Dekker and Thomas Eccel discovered new “Get Started” summary card in the Overview. This…
Google Merchant Center Next Adds Shipping Method Name Customization
In early August, Hana Kobzová noticed something frustrating in Google Merchant Center Next. It wasn’t…