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Microsoft Partners with IAS for Ad Verification

A computer screen displaying a dashboard with various analytics. The Microsoft Advertising dashboard shows metrics including total visits, viewable impressions rate, viewed rate, invalid traffic rate, and brand safety rate. Performance trends and health trends are visualized in bar and line graphs.

Microsoft Advertising now offers third-party verification reporting through Integral Ad Science (IAS), ensuring ads engage real users in brand-safe environments. 

This includes actionable insights and a comprehensive view of performance across various platforms. 

For more information, read the IAS Press Release here

Read the official announcement here: Performance Max releases and other updates for August.

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