Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Identify Competitor Impact on Ad Share with Opti Score Update

Screenshot of a Google Ads notification highlights an increase in projected weekly estimates by 2.71K. A red box shows some campaigns lost impression share due to competitive pressure from amazon.com, particularly impacting Google Shopping Ads and Shopify Direct Checkout strategies.

Craig Graham recently spotted that Google’s Optimization Score now highlights specific competitors, like Amazon, affecting your ad campaigns’ impression share

This update provides advertisers with clarity on auction pressures, allowing them to refine strategies based on real-time competition insights.

Screenshot of a Google Ads notification highlights an increase in projected weekly estimates by 2.71K. A red box shows some campaigns lost impression share due to competitive pressure from amazon.com, particularly impacting Google Shopping Ads and Shopify Direct Checkout strategies.

Share this article
0
Share
Shareable URL
Read next