Google Introduces Confidential Matching to Boost Data Privacy
Google has launched Confidential Matching, a new privacy-enhancing technology designed to help advertisers…
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PPC News: September 2024
65 posts
Explore PPC news published in September 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Tests New Ad Labeling Format
Gagan Ghotra has discovered that Google is currently testing a new advertisement labeling format. The updated…
Shopping Insights to Boost Your Festive Season Campaigns
As the festive season nears, understanding shopper behavior is crucial for advertisers. The Holiday Season…
Beer Ads Get Green Light In Poland
Starting October 1, 2024, Google Ads will update its alcohol policy to allow the promotion of beer-related…
YouTube Segment Available
Google has started to offer data by YouTube network segment, allowing advertisers to view more granular data on…
Product Studio Expands to the EEA & Switzerland
Benjamin Wenner highlighted that Google is rolling out Product Studio, a free AI-powered tool for merchants in…
‘Pay for Interaction’ Feature in Display Campaigns
A new “Pay for Interaction” option has recently appeared in Google Ads’ display campaign…
Enhanced CPC Deprecated by March 2025
Google is notifying advertisers by email that is retiring Enhanced CPC (eCPC), leaving advertisers with just two…
Consolidated Masthead Requirements for YouTube & CTV
Google Ads will launch a new “Masthead format requirements” page on October 3, consolidating…
Inactive Reports Will Disappear in 18 Months
Google has just announced a change that can affect your inactive reports. If they haven’t been accessed in…