Starting October 1, 2024, Google Ads will update its alcohol policy to allow the promotion of beer-related products in Poland.
Advertisers can share content about beer beverages, but promoting the sale of alcohol or other liquor types remains prohibited.
Advertisers must apply for certification to comply with the new guidelines.
The updated policy will be reflected on Google’s Alcohol Policy page when it goes live.
Read the full update here: Update to Alcohol Policy (September 2024)
